Two years ago, Saucony linked up with 10 top sneaker influencers who rose to notoriety via social media, and offered each tastemaker a once-in-a-lifetime (shouts to Craig David) opportunity to design their own sneaker collaboration with the Massachusetts-based brand. The creative partnership dubbed the “Originators Only Collection” ultimately came full circle this year in 2017. Drop 1 of the collection released last week on August 11th, with Drop 2 following next week on August 25th.
One of the 10 influencers and a friend James Hesse, who’s been moonlighting as a DJ for roughly 14 years, reached out to me to help shoot his Grid 9000 “Turntable” collab. The inspiration behind his particular theme came from his very first turntable, the Technics 1200.
“The extra income I made throughout the years from DJing helped kickstart and fund my passion for sneakers. If you work hard and stay motivated, doors that you never thought existed, will open.”
Drop 2, inclusive of James’ design, will be available next Friday, August 25th on Saucony.com.