adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death. Out of sight, out [...]
I linked up with Finish Line's Content Manager and Creative Strategist Brandon Edler to get an early look at the second installment of the Parley adidas Ultra Boost Uncaged. Roughly, 11 plastic bottles were used to make each pair, applying yarn - on the upper - created from reclaimed and recycled ocean waste. More than just a story, [...]
What a time to be alive. I'm still in awe that a huge brand like adidas sent me out a care package. Let's take a step back here and look at this objectively. They didn't just send me random pairs of kicks, they sent me styles I'm genuinely interested in and would rock. All I can [...]
I've always been about team cozy. If I could be in plush sweats and a pair of Ultra Boosts all day, every day, I'd save so much time and money. Enter Triple Black Uncaged Ultra Boost. These beauties released in early December and while the hype was geared more toward the caged version, I found [...]
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