adidas and Parley* raise awareness for the global coral bleaching crisis by using it as inspiration for their latest Ultra Boost collaboration. Coral bleaching occurs when algae inside the coral gets expelled, stripping it of its natural color and leaving it completely white, as well as susceptible to disease and death.
Out of sight, out of mind is unfortunately the case when it comes to many crises, including marine life matters, but you can help spread awareness with Parley’s A.I.R. strategy:
Avoid plastic wherever possible
Intercept plastic waste
Redesign the plastic economy
The Parley Ultra Boost collection is available on adidas.com here.
*Parley is an organization that brings to light how vital the oceans are as an ecosystems and what we can do, collectively, to preserve them.
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